Semester V
Agricultural Marketing and Trade
AEC 311 · 3 (2+1) credit hours
Syllabus
Topic-wise syllabus
Theory
19 topics · 27 lectures
| No. | Topic | Lectures |
|---|---|---|
| Unit I | ||
| 1 | Agricultural Marketing: Concepts and definitions of market, marketing, agricultural marketing, market structure, marketing mix and market segmentation, classification and characteristics of agricultural markets | 2 |
| 2 | Demand, Supply and Producer's surplus of Agri commodities: Nature and determinants of demand and supply of farm products | 1 |
| 3 | Producer's surplus: meaning and its types, marketable and marketed surplus, factors affecting marketable surplus of agri-commodities | 2 |
| 4 | Pricing and promotion strategies: pricing considerations and approaches – cost based and competition based pricing | 1 |
| 5 | Market promotion – advertising, personal selling, sales promotion and publicity – meaning, merits and demerits | 2 |
| 6 | Marketing process and functions: Marketing process concentration, dispersion and equalization | 1 |
| 7 | Exchange functions – buying and selling; physical functions – storage, transport and processing | 1 |
| Unit II | ||
| 8 | Facilitating functions – packaging, branding, grading, quality control and labelling (Agmark) | 1 |
| 9 | Market functionaries and marketing channels: Types and importance of agencies involved in agricultural marketing | 1 |
| 10 | Marketing channels: Meaning and definition of marketing channel; number of channel levels; marketing channels for different farm products | 1 |
| 11 | Market integration: Meaning, definition and types of market integration | 1 |
| 12 | Marketing efficiency: Meaning, definition and types of market efficiency | 1 |
| 13 | Marketing costs, margins and price spread: Meaning, definition and factors affecting cost of marketing; reasons for higher marketing costs of farm commodities; ways of reducing marketing costs | 2 |
| 14 | Role of Govt. in agricultural marketing: Public sector institutions- CWC, SWC, FCI, CACP and DMI – their objectives and functions; cooperative marketing in India | 2 |
| Unit III | ||
| 15 | Risk in marketing: Types of risk in marketing; Speculation and Hedging; an overview of futures trading | 2 |
| 16 | Agricultural prices and policy: Meaning and functions of price; administered prices; need for innovations in agricultural price policy | 2 |
| 17 | Trade: Concept of International Trade and its need, theories of absolute and comparative advantage. Present status and prospects of international trade in agri-commodities | 2 |
| 18 | WTO; Agreement on Agriculture (AoA) and its implications on Indian agriculture; IPR | 1 |
| 19 | Role of government in agricultural marketing. Role of APMC and its relevance in the present day context | 1 |
Practical
10 topics
| No. | Topic |
|---|---|
| 1 | Plotting and study of demand and supply curves and calculation of elasticities |
| 2 | Study of relationship between market arrivals and prices of some selected commodities |
| 3 | Computation of marketable and marketed surplus of important commodities |
| 4 | Study of price behavior over time for some selected commodities |
| 5 | Construction of index numbers |
| 6 | Visit to a local market to study various marketing functions performed by different agencies |
| 7 | Identification of marketing channels for selected commodity |
| 8 | Collection of data regarding marketing costs, margins and price spread and presentation of report in the class |
| 9 | Visit to market institutions – NAFED, SWC, CWC, cooperative marketing society, etc. to study their organization and functioning |
| 10 | Application of principles of comparative advantage of international trade |
Study material
Notes
Hindi
Being added
English
Being added