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Semester III

Entrepreneurship Development and Business Communication

AEC 211 · 3 (2+1) credit hours

Syllabus

Topic-wise syllabus

Theory

18 topics · 27 lectures

Theory topics
No.TopicLectures
Unit I
1Development of entrepreneurship: motivational factors, social factors, environmental factors, characteristics of entrepreneurs, entrepreneurial attributes/competencies2
2Concept and need of entrepreneurship, importance of entrepreneurial development1
3Evolution of entrepreneurship and objectives of entrepreneurial activities2
4Types and function of entrepreneurs1
5Importance and process of entrepreneurship development1
6Environment scanning and opportunity identification need for scanning, spotting of opportunity, scanning of environment1
7Identification of product / service – starting a project, and factors influencing sensing the opportunities2
Unit II
8Infrastructure and support systems- good policies, schemes for entrepreneurship development2
9Role of financial institutions, and other agencies in entrepreneurship development1
10Steps involved in functioning of an enterprise: Selection of the product/services, selection of form of ownership, registration, selection of site, capital sources, acquisition of manufacturing know how, packaging and distribution2
11Planning of an enterprise, project identification, selection, formulation of project, project report preparation, and Enterprise Management1
12Production management: product, levels of products, product mix, quality control, cost of production, production controls, and Material management2
13Production management–raw material costing, inventory control1
14Personal management–manpower planning, labour turn over, wages / salaries1
Unit III
15Financial management / accounting–funds, fixed capital and working capital, costing and pricing2
16Long term planning and short-term planning, book keeping, journal, ledger, subsidiary books, annual financial statement, taxation3
17Marketing management- market, types, marketing assistance, market strategies1
18Crisis management- raw material, production, leadership, market, finance, natural etc.1

Practical

4 topics

Practical topics
No.Topic
1Visit to small scale industries/agro-industries
2Interaction with successful entrepreneurs/ Agri-entrepreneurs
3Visit to financial institutions and support agencies
4Preparation of project proposal for funding by different agencies

Study material

Notes

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English

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