Semester VII
Agri-Business Management
EC 4101 · 4 (3+1) credit hours
Syllabus
Topic-wise syllabus
Elective course. Students choose five electives in Semester VII.
Theory
23 topics · 28 lectures
| No. | Topic | Lectures |
|---|---|---|
| Unit I | ||
| 1 | Transformation of agriculture into agribusiness, various stakeholders and components of agribusiness systems | 2 |
| 2 | Importance of agribusiness in the Indian economy and New Agricultural Policy | 1 |
| 3 | Distinctive features of Agribusiness Management: Importance and needs of agro-based industries | 1 |
| 4 | Classification of industries and types of agro based industries | 1 |
| 5 | Institutional arrangement, procedures to setup agro based industries | 1 |
| 6 | Constraints in establishing agro-based industries | 1 |
| 7 | Agri-value chain: Understanding primary and support activities and their linkages | 1 |
| 8 | Business environment: PEST and SWOT analysis | 1 |
| 9 | Management functions: Roles and activities, Organization culture | 1 |
| Unit II | ||
| 10 | Planning: meaning, definition, types of plans | 1 |
| 11 | Purpose or mission, goals or objectives, Strategies, policies procedures, rules, programs and budget | 2 |
| 12 | Components of a business plan, Steps in planning and implementation | 1 |
| 13 | Organization staffing, directing and motivation | 1 |
| 14 | Ordering, leading, supervision, communications, control | 1 |
| 15 | Capital management and financial management of Agribusiness | 1 |
| 16 | Financial statements and their importance | 1 |
| Unit III | ||
| 17 | Marketing Management: Segmentation, targeting and positioning | 1 |
| 18 | Marketing mix and marketing strategies. Consumer behavior analysis | 1 |
| 19 | Product Life Cycle (PLC) | 2 |
| 20 | Sales and Distribution Management | 1 |
| 21 | Pricing policy, various pricing methods | 1 |
| 22 | Project Management: definition, project cycle, identification, formulation, appraisal, implementation, monitoring and evaluation | 2 |
| 23 | Project Appraisal and evaluation techniques | 2 |
Practical
9 topics
| No. | Topic |
|---|---|
| 1 | Study of agri-input markets: Seed, fertilizers, pesticides |
| 2 | Study of output markets: grains, fruits, vegetables, flowers |
| 3 | Study of product market, retail trade, commodity trading, and value-added products |
| 4 | Study of financing institutions - Cooperative, Commercial Bank, RRBs, Agribusiness Finance Limited, NABARD |
| 5 | Preparations of projects and Feasibility reports for agribusiness entrepreneur |
| 6 | Appraisal/evaluation techniques of identifying viable project - Non discounting techniques |
| 7 | Case study of agro-based industries |
| 8 | Trend and growth rate of price of agricultural commodities |
| 9 | Net present worth technique for selection of viable project, Internal rate of return |
Study material
Notes
Hindi
Being added
English
Being added